Bora Nikolic
Bora builds digital products and companies.
With a background in engineering, design, and strategy, he has spent more than two decades shaping how people interact with technology - from large-scale media and sports platforms to early-stage ventures in AI, education, and health. His work blends human-computer interaction, product strategy, and systems thinking to create products and experiences that deliver clarity, scale, and measurable business results.
Bora began his career at Thomson Media Group and Bell Media, leading R&D efforts behind more than 200 digital products for TSN, Discovery Channel, CTV and CTV News, The Globe and Mail, and others. That early foundation in engineering and complex systems became the basis of his approach to building, operationalizing, and scaling digital products and platforms.
In 2008, Bora co-founded Omnigon, a software and product firm that helped global sports brands and high-growth startups scale through digital transformation. Under his leadership, the company scaled to more than 350 people across North America and Europe, supporting clients including FIFA, PGA TOUR, USGA, Chelsea FC, AS Roma, and Verizon, among others. Omnigon was acquired in 2016 by Infront Sports and Media and Omnigon rebranded as Infront X, where Bora remained as Chief Design Officer and board member.
In 2021, Bora co-founded Next League, a professional services firm helping sports organizations accelerate digital growth. Today, he serves as Chief Design Officer, leading global design and product strategy. Next League partners with a wide range of leading sports organizations - including NASCAR, the NBA, Team USA, LPGA, USTA, Bay FC, the New York Mets, TGL Golf, and the PWHL, to name a few. In 2023, Next League expanded by acquiring Infront X’s digital services business, deepening its capabilities and scale.
Bora is also the co-founder of Numatic Ventures, a venture studio that builds and invests in early-stage companies. Its portfolio includes BodySpec, Wonder Math, The Goods Mart, Jack of All Homes, Draft Check, and Breakout Learning, spanning diagnostics, applied AI and machine learning, marketplaces, and consumer health.
He has led award-winning teams across product, UX, and engineering, delivering digital solutions for millions of users worldwide. His work has been recognized by the Emmy Awards, Webby Awards, Apple Design Awards, Sports Technology Awards, and other notable institutions that celebrate innovation, impact, and execution at the highest level.
He also served for nearly a decade on the User Experience and Strategy advisory board at the Ad Council (Advertising Council of America), contributing to public service initiatives in mental health, food access, disaster relief, and digital equity.
He writes at boranikolic.com, exploring product design and strategy, leadership, innovation strategy, and the evolving relationship between people and technology.
Bora builds to simplify, to scale, and to move the work forward — always with people at the center.
* Brands include Verizon, Google, Microsoft, Thompson Reuters, Bell Media, Credit Suisse, Procter & Gamble, FIFA, Madison Squaqre Garden, Radio City Music Hall, Chelsea Football Club, Bayern Munich, PGA TOUR, NFL, Activision Blizzard, USGA, United States Olympic and Paralympic Committee, PGA, FOX Sports, Google, UFC, Time Warner, HBO, Sony Music, Alliance Atlantis, Lions Gate Entertainment, Universal Records, CTV, Fandom, Comedy Central, Bellator, Smirnoff, Scotia Bank, Panasocnic, HSBC, Ford, Toyota, Time Warner, Viacom, The Rockettes, Radio City Music Hall, eTalk, Ironma, and Globe Auto among many others.