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Latest in: Strategy
Design is About Business Outcomes
When was the last time your CEO asked you how your latest design initiative increased shareholder value? If you hesitated, you're not alone. Many senior design leaders are exceptionally talented at creating intuitive products …
January 5, 2025
Business
Design
Leadership
Strategy
Deciphering the Future
A guide to identifying technology trends
May 13, 2023
Emerging Technology
Innovation
Strategy
Modeling Behavior
Understanding and architecting behavior
May 30, 2022
Product
Psychology
Strategy
Persuasion Design
Mastering the art of influence in UX
May 14, 2022
Product
Psychology
Strategy
Building Research Teams
A strategic approach to internal research teams.
June 18, 2021
Innovation
Product
Strategy
Qualitative and Quantitative Research
Demystifying research methods.
June 1, 2021
Design
Innovation
Product
Strategy
The Power of (Minimum Viable) Brand
People don't buy what you do; they buy why you do it.
April 8, 2020
Strategy
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