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Latest in: Strategy

Design is About Business Outcomes

When was the last time your CEO asked you how your latest design initiative increased shareholder value? If you hesitated, you're not alone. Many senior design leaders are exceptionally talented at creating intuitive products …
January 5, 2025
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4 min read

Deciphering the Future

A guide to identifying technology trends
May 13, 2023
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14 min read

Modeling Behavior

Understanding and architecting behavior
May 30, 2022
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8 min read

Persuasion Design

Mastering the art of influence in UX
May 14, 2022
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4 min read

Building Research Teams

A strategic approach to internal research teams.
June 18, 2021
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5 min read

Qualitative and Quantitative Research

Demystifying research methods.
June 1, 2021
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19 min read

The Power of (Minimum Viable) Brand

People don't buy what you do; they buy why you do it.
April 8, 2020
 · 
5 min read

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