Vibe Everything: The Singularity That Will Eat Product

Every so often, the way we build digital experiences changes so fundamentally that everything before it feels slow and clumsy. Back in the day, punch cards forced teams to wait days to see results. Terminals gave instant feedback. GUIs (graphical user interfaces) let teams build for the masses. The web made updates instant. Mobile collapsed location and time through native apps on a phone that never left our hands. Each shift shortened the path from idea to working product.

Vibe Coding is the next collapse. It's the singularity for product.

Coined by Andrej Karpathy in early 2025, Vibe Coding describes a way of working where you express intent in natural language and receive working, testable code almost instantly. You iterate in short loops. You describe, adjust, and run without the overhead of syntax rules, boilerplate, or long compile-test cycles. This is not autocomplete with better manners. This is a production model where AI takes care of the mechanical work and humans focus on constraints, decisions, and judgment.

Once the build loop for code collapses, it can collapse for everything in the product lifecycle. That’s the foundation for Vibe Product Development. Strategy, product management, and design can all work from live, functioning artifacts on day one. When strategy, design, and build collapse into one instant loop, the game ends for the slow. Adapt or vanish.

Vibe Everything is the product singularity, the final compression where strategy, design, and build happen in one instant loop.

The Long Way Here

Product making has always been shaped by the tools of the moment. The web connected billions and turned every business into a potential software business. Native mobile apps rode the smartphone wave and made the internet constant instead of occasional.

Web3 promised ownership but stayed niche. Blockchain and smart contract development required rare expertise. The user experience was clunky. It never managed to cross into mass market traction. With AI now able to collapse build time and complexity, those ideas may get the wind they always needed. The mechanics of Web3 could finally find their moment.

The path to Vibe Product Development is not linear. It is a series of compression events. Each one strips away time, friction, and intermediaries between idea and reality. Each one brings us closer to the singularity where the entire product stack collapses into one loop.

Timeline of the Collapse

1960s - 1970s: Punch cards to terminals. From batch jobs to interactive computing. Instant feedback replaces days of waiting
1980s - 1990s: Command lines to GUIs. Computing becomes usable by the masses
1990s - 2000s: Desktop to web. From boxed software to continuous delivery and instant global distribution
2007 - 2015: Web to mobile-first native apps. From fixed location use to everywhere, all the time. Computing becomes constant and portable (the internet in your pocket)
2017 - ?: Web3’s first wave stalls. AI may make scalable, decentralized products viable
2020s - ?: XR toolchains mature. Physical and digital build spaces start to merge
2025–?: Vibe Everything. The entire path from idea to product collapses to near zero. Full-stack compression across strategy, design, and build

Vibe Strategy

In a traditional cycle, strategy teams spend weeks analyzing and synthesizing, then writing decks and framing opportunity spaces before a single line of code is written. In Vibe Strategy, those same teams can prompt a functioning prototype on day one and adjust it on the fly.

Think about market sizing. Instead of debating TAM numbers in a vacuum, you can spin up a working product, release it to a small audience, and see if demand matches assumptions. Strategy becomes less about predicting and more about validating in real time. The role shifts from oracle to navigator, constantly adjusting course based on live signals from the market and the product itself. Ship a slice to one percent of traffic. Watch conversion, task time, and day-seven retention. Move on signal, not slides.

Strategists are already feeling the heat. As the Wall Street Journal reports, inside McKinsey “this is existential” as AI begins replacing consultant work such as data analysis, logic checks, and even producing polished pitch decks in minutes . This is not a warning. It is a warning shot at the old model.

Vibe Product Management

Product managers have always been the translators between business need, design intent, and engineering output. In a Vibe environment, that translation happens in seconds. Requirements can be written in plain language and turned into functional builds.

PMs are used to writing PRDs that sit in limbo while designers and engineers turn them into something tangible. In a Vibe environment, they can go from requirement to working version in hours. Validation cycles change completely. Instead of scheduling a two-week sprint to test a single feature, PMs can run dozens of variations in a single day. A/B testing stops being a quarterly ritual and becomes a continuous pulse. Kill variants that miss the mark in a day. Double down on the ones that move a core metric.

Vibe Design

Design is where the Vibe approach could have the most immediate impact. Traditional UX and UI work begins with static artifacts. User journeys, flows, wireframes, mockups, and prototypes simulate the experience without being the experience. Vibe Design collapses that gap.

A designer can describe an interaction in plain language and have AI generate a working interface. Instead of spending a week on high-fidelity mockups, the designer spends that week refining, testing, and evolving a live product. Usability testing no longer waits for a handoff to engineering. The test object is the product. Lock decisions into tokens and components. Enforce them in code. Cut drift before it ships.

Extending Vibe to XR

The same loop will transform XR (extended reality). Spatial interfaces are not just screens floating in 3D space, they are environments you inhabit. In Vibe Design, a spatial flow can be described in a few sentences, generated as a functioning scene, and tested in hours. Designers can move from imagining a space to walking through it the same day. Object placement, lighting, scale, and interaction patterns can be adjusted in real time, with users experiencing the changes as they happen. What once required teams of 3D artists, specialized tools, and long build cycles can now happen in the same rapid loop as web and mobile interfaces.

This shift changes the role of the designer. The craft moves from producing assets to directing experiences. Designers will need to sharpen their ability to define flows, states, and behaviors in conversational terms. They will also need to develop judgment about what feels right when AI produces something that works but lacks coherence or elegance.

The best designers will not be the ones who master the tools. They will be the ones who master the feedback loop between human intent and machine output, across screens, headsets, and fully immersive worlds.

The Rest of the Stack

Once strategy, product, engineering, and design move in near real time, the rest of the organization cannot operate on legacy tempos. Every function gets pulled into the loop.

Documentation becomes living and updates with each release. Marketing shifts from set-piece launches to continuous storytelling. Support channels integrate directly into the product feedback loop, pushing live insights back to the teams within hours.

QA evolves into rolling verification where automated tests, synthetic monitoring, and human spot checks run in parallel to development. Ops becomes air traffic control, orchestrating hundreds of micro-releases a week.

Even finance adapts. Budgets shift in real time toward the highest-performing product streams. Forecasts update on live data, not historic performance.

The singularity for product doesn’t stop at build. It pulls every adjacent function into the same loop. Anything that cannot keep up becomes friction. And friction gets removed.

This Will Make Kings and Corpses

Every collapse in time to market rewrites the scoreboard. In the PC era, hardware giants dominated.
The web made billionaires out of software founders and ad networks. Mobile created empires out of ride-hailing, food delivery, messaging apps, and crowned winners who recognized the iPhone moment before the rest.

Vibe Everything will be more brutal. The gap between first and second place will not be survivable. The winners will be the ones who figure out how to ship ten times faster without ten times the people. The losers will keep their org charts and hope speed does not matter. Spoiler: it will.

If your cycle time is measured in months while your competitor’s is measured in weeks, you are already losing. Capital will flow toward speed. Valuations will swing on cycle time. Product velocity will stop being a KPI and become the KPI.

PMs and designers who can run 50 iterations in the time it used to take for one will become the most sought-after operators in the industry. Those who can’t will spend their time polishing artifacts for products that never launch.

The winners will look like they appeared from nowhere. The losers will never see them coming.

There Is No Slow Lane

This is not a moment. It is a compression event, the singularity for product. The space between idea and market is about to vanish. The leap from command line to GUI made computing usable. The leap from desktop to mobile made it constant. This leap will make the product cycle near-instant, wiping out the gap between idea and market.

Jobs will vanish. Categories will vanish. Companies will vanish. That is the cost of a collapse this big.

The only rational move is to adapt now. Strip every delay from your cycle. Put AI in the build seat and use human time to aim higher. Work in outcomes, not tasks.

I am a tech optimist and an AI optimist. Machines will take the mechanical work. People will set the ambition. That is not a loss of control. It is an opening to play a bigger game. The ones who see that will lead. The rest will be explaining to their boards why they missed the moment.

This is an extraordinary time to be alive. Yes, people are anxious about careers and livelihoods. That is human. But this shift will accelerate the industry faster than any previous wave and will shape humanity in ways we can’t yet measure. Machines will build. Humans will decide. And we will finally have the time to work on bigger and better things.

The shift to Vibe Everything is not optional. You don’t get to choose whether it’s coming. You only get to choose when you get on. The trains are already leaving the station, and in this game, second class is the same as last place. I hope you’re ready.