Latest in: Product

Modeling Behavior

With each beat of technology's quickening pulse, the crucial role of user experience engagement takes center stage, transforming not only interfaces but interactions. As a result, businesses must understand not only their platforms' tech …
May 30, 2022

Persuasion Design

As we stand in this age of unending data streams, coursing through our networked existence, the pursuit of even a fleeting moment of attention has evolved into a labyrinthine endeavor of epic proportions. This …
May 14, 2022

Guide: Heuristic Analysis

Heuristic analysis, a key tool for practitioners in Human-Computer Interaction, employs well-established guidelines to assess user interface design. These guidelines, derived from extensive research and practical application, allow us to detect potential usability problems …
August 9, 2021

Building Research Teams

When technology has established itself as an irreplaceable element of our daily existence, the future of a company is frequently tied to the excellence of its digital experiences. Hence, understanding the subtleties of user …
June 18, 2021

Qualitative and Quantitative Research

Have you ever considered why some products become an overnight sensation while others, despite similar functionality, languish on the sidelines? Is it pure luck or a testament to superior design? Neither. The true differentiator …
June 1, 2021

Emotion in Products

We've all experienced products that seem to just "get us," products that resonate with us not just functionally, but emotionally. That kind of emotional resonance is not achieved by accident. It is the outcome …
May 4, 2021

The Jobs to Be Done Transformation

If I were to ask you, "Why do people buy products?" you might offer a variety of answers. They want something. They need something. They like something. But what if I told you there …
May 12, 2020

Investing in Design and Engineering

What if I told you that investing in a Design-Engineering synergy could be the secret to your product's sustainable success? You see, from my corner of the world, where design meets technology, I have …
April 25, 2020

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