Latest in: Product

The Future of Spatial Computing

Any sufficiently advanced technology is indistinguishable from magic - Arthur C. Clarke
June 13, 2023

Modeling Behavior

Understanding and architecting behavior
May 30, 2022

Persuasion Design

Mastering the art of influence in UX
May 14, 2022

Guide: Heuristic Analysis

How to identify common usability issues
August 9, 2021

Building Research Teams

A strategic approach to internal research teams.
June 18, 2021

Cognitive Chaos

The importance of keeping things simple.
June 14, 2021

Qualitative and Quantitative Research

Demystifying research methods.
June 1, 2021

Emotion in Products

Why emotion matters.
May 4, 2021

The Jobs to Be Done Transformation

People don't buy products — they hire them to do a job.
May 12, 2020

Investing in Design and Engineering

The power of cross-department harmony.
April 25, 2020

Get in touch.

©Bora Nikolic 2023

Make something great.