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Latest in: Design
Why Being Great at One Thing Isn’t Enough Anymore
Learn how building a modern Renaissance skill set across design, engineering, and strategy can future-proof your career.
June 1, 2025
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4 min read
AI Broke the Interface. Now What?
AI didn’t just change the interface. It shattered the rules of UX and designers need to rebuild them.
February 22, 2025
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3 min read
Design is About Business Outcomes
Great UX is not just good design. It is a strategic advantage that drives real business results across engagement, retention, and revenue.
January 5, 2025
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4 min read
Talking to Machines
We’ve gone from punch cards to prompting ChatGPT - and most people still don’t know how to ask the right questions. LLMs aren’t magic. They’re a new interface for thinking.
November 8, 2024
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3 min read
The Future of Spatial Computing
Any sufficiently advanced technology is indistinguishable from magic - Arthur C. Clarke
June 13, 2023
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4 min read
Guide: Heuristic Analysis
How to identify common usability issues
August 9, 2021
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15 min read
Cognitive Chaos
The importance of keeping things simple.
June 14, 2021
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3 min read
Qualitative and Quantitative Research
Demystifying research methods.
June 1, 2021
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19 min read
Emotion in Products
Why emotion matters.
May 4, 2021
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3 min read
The Jobs to Be Done Transformation
People don't buy products — they hire them to do a job.
May 12, 2020
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5 min read
Investing in Design and Engineering
The power of cross-department harmony.
April 25, 2020
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8 min read
Unleashing the Power of Design
Beyond the veneer of a user interface.
February 19, 2020
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4 min read
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About Bora Nikolic
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©Bora Nikolic 2025
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